Pepsico Essay Example | Topics and Well Written Essays - 1250 words

Pepsico - Essay ExampleAll these activities, from a marketing perspective, enable businesses to attract a market share, run profitably and sustainably. This paper examines the marketing concepts and subjects of marketing strategy that are presented and explained in a documentary program, CNBC special search/analysis on the company PepsiCo, which is headquartered in Purchase, New York, PepsiCo Inc is an American transnational company that produces markets and distributes grain-based snack foods and beverages. Like all businesses, PepsiCo has to gain a share of the highly competitive market, make profits, and create consumer value however, this is not an easy attempt to achieve without strategic marketing concepts and marketing strategies. The first marketing concept inherent in PepsiCos marketing strategy is the creation of healthy foods and drinks in response to the rise in global health issues, such as obesity (Pepsi Documentary break up 1). PepsiCo aims to produce snacks and be verages with low calorie, sugar, and salt, a thought-provoking marketing strategy that is slowly transforming the scarcely known nondescript company into a leading global beverage and snacks company. Besides that, PepsiCo has an ever-increasing global presence, supplying a wide range of beverages and snacks all over the world the company aims to satisfy customers through a regular supply of their products. The company fulfills all their customers needs by ensuring that there are no shortages of consumer products in the market, ranging from beverages up to snacks. Supplying customers with all their needs is an effective customer-centric strategy that enables PepsiCo to build strong customer relations bandage making profits. Research and innovation is at the center of PepsiCos marketing strategy the company actively conducts research to discover new ingredients and flavors that can be used in its products (Pepsi Documentary Part 1). This research is very essential in the creation of new breakthroughs for the company for instance, in its quest to march healthier products, the company seeks to discover alternative sweeteners through the research. Research is an effective way of building customer value because the basis for the establishment of outstanding products caters for consumer needs. PepsiCo ceaselessly seeks to create superior brands that are appealing to the customers, so that it can attract its share of the product market. Given the changing global attitudes towards lifestyles in particular, PepsiCo has an obligation to come over the new market needs by ensuring its products are in tandem with the emerging changes. PepsiCos research and product development center works indefatigably and relentlessly to establish new ideas the company can implement that, in order to create sustainable customer value and loyalty. For instance, PepsiCos product research and development center has been tasked to find ways of reducing the levels of sugar, calories, and salts in the companys products as a strategic direction for the future (Pepsi Documentary Part 2). Ethics and cultural considerations are also part of PepsiCos marketing strategies the company is firmly committed to societal values and cultural aspects that stipulate its potential target markets. For instance, the company is strongly committed to reducing the leve