Fast Food Case Study - 1039 Words

Fast Food restaurants have been around for many years and have developed over the time to meet consumer’s needs. The basic fundamentals of fast food have not changed; deliver food to customers as fast as possible. Eating fast food is something that I have not done in over four years. I decided to take a friend of mine to help me evaluate Burger King and McDonalds. Both of these restaurants are similar in many ways but also have many differences when it comes to taking orders. The production process of both restaurants is very different because of this the results are very different and customer satisfaction is affected. Customer expectations are the same of both restaurants but both have different ending results because of the service that†¦show more content†¦All hamburgers are put together after a customer puts their order in. At McDonalds a customer order their food at a register and while the customer waits there the same employee puts the order together. When the store is busy this causes lines to get backed up, also if a customer needs a re-fill they must have an employee do it unlike Burger King. Customer and employee satisfaction can make or break any company. If things are done correctly the first time, it will save customer irritation, taking care of the customer is important. Both establishments should give employees the power to do whatever it takes to make customers happy. The biggest recommendation I could give is to McDonalds environment. The environment was load as employees were yelling back and forth while the seating area was dull and noisy. Burger King has music playing in the seating area which believe it or not cuts down on the noise. In conclusion, both establishments have been around for decades are the two top most successful fast food chains in the world. The food may be similar but the production, service and atmosphere is very different. Customer exceptions of both Burger King and McDonalds are the same but after a visit from both customer will have a different feeling of satisfaction. Burger King is works more towards customer satisfaction as they make every order after the customer orders it and they ensure the order is correct by giving each customer a receipt before the food isShow MoreRelatedFast Food Case Study Iscom/471 Essay938 Words   |  4 PagesFast Food Case Study Burger King and McDonalds’ are two different fast food restaurants that both serve hamburger and fries, in a fast and friendly environment that is affordable. McDonalds, serves the notorious quarter pounder, while Burger Kings claim to fame is the charbroiled Whopper, both of which will be compared. The customer expectations, process of production, and the effectiveness are the factors in which separate these two, and recommendations after the case study will be prepared. Read MoreRole Of International Marketing : Case Study Of Fast Food Industry2750 Words   |  11 PagesProposal. Importance of Cultural Factors for International Marketing: Case Study of Fast food industry INTRODUCTION The world has changed more than any other time throughout the previous recorded history. One of the most important changes since the World War II has been the vast expansion of the international society. With the disintegration of colonialism, scores of nations in Asia and Africa, with their teeming millions, have emerged as independent sovereign states. While the traditional internationalRead MoreCase Study – Kentucky Fried Chicken the Global Fast-Food Industry in de Wit Meyer3497 Words   |  14 PagesStrategic Management SIM336 Case Study – Kentucky Fried Chicken The Global Fast-Food Industry in De Wit Meyer (2004:909-927) Executive summary It is basically to introduce the strategic management of Kentucky fried chicken understanding key strategic issues relating to the global fast-food industry. In this report, there will be an analysis on the complexity of organisations and the environments by utilising the SWOT analysis, Porter’s Value Chain and Porter’sRead MoreCritique : Minimum Wages And Employment1336 Words   |  6 Pages Final Project Part One Kevin Nozari Embry-Riddle Aeronautical University MBAA 523 October 1, 2015 Critique: Minimum Wages and Employment: A Case Study of the Fast-Food Industry in New Jersey and Pennsylvania In this paper, we will be critiquing a research that was performed by Krueger D. Card. We will critically evaluate the researcher’s work by indentifying strengths, weaknesses, areas to improve, and possible extensions of the research. Other areas that will be discussed are researchRead MoreHow Fast Food Is Addictive1436 Words   |  6 Pagestopic of fast food, most of us will readily agree that it’s unhealthy. Where this agreement usually ends, however, is on the question of whether it causes addiction. While some are convinced that it doesn’t, others are convinced that advertisements help brain wash the new generation. Along with the chemicals added to the fast food to help contribute to the addiction cycle. My own view is that fast food is addictive. In my point of view fast food is addictive because it seems that the more fast foodRead MoreYouth Obesity : Who Is Responsible?1446 Words   |  6 Pagesto fast food consumption. Over the past decade, lawyers and health advocates have tried to accuse fast food companies of the country’s growing obesity problem among children. Many customers have filed lawsuits against fast food restaurants blaming them for causing their children to gain weight. However, none of these cases have won in the courts and the main reason is that blaming the fast food companies exclusively would be too reductive. We will therefore argue that, in addition to the fast foodRead MoreChildhood Obesity Is Becoming A Major Public Health Crisis Essay1375 Words   |  6 Pagesthan the 95th percentile. Between the year 2003 and 2006, a National Health and Nutrition study indicated that at least 31.9 percent of both children and adolescents were overweight, and 16.3 percent were obese (Lossing, 2010). The nu mber of obesity has increased significantly over the years causing it to be designated as a global epidemic by the World Health Organization (WHO) in 1998(Jadavji 2006). Cases of childhood obesity are highest in developed countries. However, there is a steady increaseRead MoreMcdonald’s Case Analysis Essay606 Words   |  3 PagesMcDonald’s Case Analysis Lera Ford BUSN412 Business Policy October 19, 2011 CASE ANALYSIS McDonald’s COMPANY NAME: McDonald’s INDUSTRY: Fast Food COMPANY WEBSITE: (www.mcdonalds.com) COMPANY BACKGROUND: Richard and Maurice McDonald started the first restaurant to sell hamburgers, fries, and milk shakes. Then Ray A. Kroc opens his first McDonalds and decides that he could make more money by selling them milk-shake mixers. (Dess, 2010). Overtime they were able to continue to profitRead MoreMcdonalds Case Analysis1470 Words   |  6 PagesCASE ANALYSIS McDonald’s, Inc. COMPANY NAME: McDonald’s, Inc. INDUSTRY: Food Service COMPANY WEBSITE: www.mcdonalds.com COMPANY BACKGROUND: As a company, McDonald’s was first introduced in Des Plaines, Illinois in 1955. This was the very first McDonald’s restaurant, which all started in San Bernardino, California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later, in 1985 added to the DowRead MoreThe Mcdonald’s Case: Strategies for Growth996 Words   |  4 PagesTHE MCDONALD’S CASE: STRATEGIES FOR GROWTH Lintje Siehoyono Lecturer, Hotel Management Program Faculty of Economics Petra Christian University Email: slintje@peter.petra.ac.id Le Hoang Giang Press officer in Canadian Consulate, entrepreneur, hospitality consultants in Ho Chi Minh City Email: gianglevn@yahoo.com Abstract: This paper presents a case study of international franchising, focusing on fast-food sector. McDonald s is one of the world s premier entrepreneurial success stories.