Friday, July 26, 2019

Muslim Womens Experience on Wearing Hijaab in British Society Dissertation

Muslim Womens Experience on Wearing Hijaab in British Society - Dissertation Example As such, this aims in looking at actual experiences of women practicing Islam by wearing hijaab, especially on public receptions they are receiving in academic or work settings, and their counteracting actions during encounters with condemning attitudes and environmental responses. The study is psychosocially significant for it delves on mental cognition and behavior of Muslim women. As the series of positive and negative events in subjects’ lives are placed in focal study, it may reveal defensive reactions they adapted, uncovering inner thoughts, opinions and feelings regarding their understanding and acceptance of their social interaction in a place of modern religious outlooks. By this, citizens, especially in Great Britain, will become more conscious and understanding of potential lapses in social values and attitudes, as some reserve religious acceptance of religious expression, and where improved awareness may give more opportunities to Muslim women to live in European p laces free of social discrimination and subsequent psychological rejection. Literature Review The British society had been said to be more accepting with the donning of hijaab by Muslim women, where British media implored against racist treatment of Muslim women in account of current conflicts between the West and violent Islam fanatics (Eyben & Moncrieffe, 2007, p. 116). These women are allowed to wear the veil during work, giving them freedom and public space (Mezey, 2004, p. 34). Great Britain, then, holds a multicultural stance in favor of various race and religions. Yet, the inclusion of United Kingdom in the multi-setting study by Bigger (2006, no pag.) negates this, as it showed psychological struggles by women in... The paper tells that the British society had been said to be more accepting with the donning of hijaab by Muslim women, where British media implored against racist treatment of Muslim women in account of current conflicts between the West and violent Islam fanatics. These women are allowed to wear the veil during work, giving them freedom and public space. Great Britain, then, holds a multicultural stance in favor of various race and religions. Yet, the inclusion of United Kingdom in the multi-setting study by Bigger negates this, as it showed psychological struggles by women in universities. In his experiental study, the conducted interviews demonstrated that Muslim women are treated with contempt and prejudice, and several of them had been verbally abused and assaulted in reference to American bombings. Hijaab, then, had been associated with stereotyped view that Muslims are a violent group, bent on destroying lives in their wake. In another qualitative study conducted in various a reas in Great Britain, specifically in London, Muslim women had been surveyed and interviewed for their experiences while living in such regions. A Muslim woman from East London could not ride a bus for she is either looked at with hostile scrutiny or some buses would not stop upon seeing her with hijaab. Even work environments can be socially isolating, with more lost work opportunities when one appears with hijaab during job interviews, despite excellent qualifications.

Thursday, July 25, 2019

Who Are Stakeholders Stakeholder Theory Essay Example | Topics and Well Written Essays - 3000 words

Who Are Stakeholders Stakeholder Theory - Essay Example "the social community (state authorities;..and civil society)." From this definition we see that shareholders are both internal and external members of the organisation community. Milton Friedman's (1912) stipulated that the only social responsibility of corporations is to provide a profit for its owners stands in direct contrast to those who claim that a corporation's responsibilities extend to non-stockholder interests as well. Such a broad conception would include suppliers, customers, stockholders, employees, the media, political action groups, communities, and governments. A more narrow view of stakeholder would include employees, suppliers, customers, financial institutions, and local communities where the corporation does its business. But in either case, the claims on corporate conscience are considerably greater than the imperatives of maximizing financial return to stockholders. Today, a handful of researchers have gone as far as arguing that, the reasons for corporate restructuring or change are either competitive pressures, changing outside environments which in most cases is made up of mostly the stakeholders (Anderson et al. 2001). In the changing company environment, researchers have even gone as commending stakeholder approach as a key factor of organisational survival and success. Therefore, our caution to organisation management is that, they should skillfully consider how to treat particular groups of stakeholders and how to communicate with them responsively, being aware of the consequences of an omission or mistreatment. Having said this, this paper seeks to identify and analyse the issue of power and interests of stakeholder groups for the University of Central Lancashire (UCLAN). In the section that follows, using the stakeholder theory and framework I will analyse the interest and power of the various stakeholders on the activities of the University of Central Lancashire. Stakeholder Theory Friedman (1963) as sited in Anderson et al. (2005) argues that a corporation is socially responsible only to its shareholders. In this regard, other corporate constituencies (stakeholders) can easily be overlooked. However, stakeholder theory strongly suggests that overlooking these other stakeholders is unwise and ethically unjustified. To this extent, stakeholder theory participates in a broader debate about business and ethics (Algas et al. 2006, Donaldson & Preston 1995) Descriptively, some research on stakeholder theory assumes that managers who wish to maximize their firm's potential will take broader stakeholder interests into account. This gives rise to a number of studies on how managers, firms, and stakeholders do in fact interact (Friedman 1970, Steiner & Steiner 1997).Stakeholder theory has been articulated in a number of ways, but in each of these ways stakeholders represent a broader constituency for corporate responsibility than stockholders (Friedman 1970, Steiner & Steiner 1997). In sharp contrast, according to stakeholder theory, managers should make decisions so as to take

Wednesday, July 24, 2019

Entrepreneurship and Small Business Development , One written project Essay

Entrepreneurship and Small Business Development , One written project on the theme of one selected attribute associated with the - Essay Example The returns of an entrepreneur are the profit generated by the corporate organization. Capital in the economic sense is a produced means of production (Iversen, Jorgensen and Malchow-Moller, 2008). However, an entrepreneur in business is termed as the human capital. The economic capital of the organization can only be productive with the benefits of the human capital in its business operations. In 1999, Richard Cantillon had stated that leadership of the entrepreneurs is responsible for the different circulations and changes in the economy (Glover, 2013). However, in the later stage of 2001, Jean Baptiste had stated that an entrepreneur is the primary agent of fabrication in the economy (Glover, 2013). An entrepreneur is the person who has the responsibility to manage, organize and also, forecast the impending risks in a business organization. After the emergence of globalization, the trading activities in nations have largely improved. Each and every country in the world has experie nced high growth rates with the rise in the number of new business firms. The rise in the number of small business developments has helped to improve the value of national products and employment opportunities in nations. The context of this essay will show the contribution of entrepreneurs in small business developments, both empirically and theoretically. ... It is the leadership quality of an entrepreneur that helps him to facilitate new business developments. Eminent scholars had stated that entrepreneurship in business encompasses a whole new concept (Stryker, 1998). They claimed that the originality and self sufficiency of entrepreneurship is different in business. Entrepreneurship in business helps to convert the technical resources in business to product and services. However, considering the characteristics, it can be concluded that entrepreneurial behaviour develops with time. This paper would primarily concentrate on the Leadership School Of Thought on Entrepreneurship that was first introduced by Cunningham and Lischeron in 1991 (Madsen, Neergaard and Ulhoi, 2008). This concept explains that entrepreneurs are actually the leaders of common people. They assure that their subordinates accomplish the different purposes and objectives in the workplace. Direction and motivation are the other skills of an entrepreneur that is develope d from the basic quality of leadership. This School of approach is completely non-technical in nature. It explains that a successful entrepreneur must have the quality of leadership with which he would be able to attract people and convert business vision into reality. It was also proclaimed by Schein in 1983 that an entrepreneur is a leader who is responsible for upgrading the work culture of a firm (Glover, 2013). It is true that the management and leadership attributes are the factors which help in the establishment of small business firms. Cogliser and Brigham had stated in 2004 that leadership theories were established long ago, but the practical linkage of leadership with entrepreneurship is made in the recent years. The main theories of

Tuesday, July 23, 2019

Ecomerce Essay Example | Topics and Well Written Essays - 1000 words

Ecomerce - Essay Example developed world, there is one upcoming piece of technology which might have a greater effect on the economies of the developing work than anything else in the past. The internet and electronic business might have got their start in America but the expansion and further development of their use will take place in countries like Venezuela, Brazil, India and other countries where the cost of computer equipment still places it out of reach for many people. This is where the $100 laptop and the one laptop per child program comes in, with the market penetration that the low cost laptop brings the number of people who are online will be increased many fold and along with that there will be additional input for e-commerce. In the coming years, EBay could get bids on products from across the world and other discount retailers could find themselves selling to individuals living in places where they wouldn’t even have dreamt of selling their wares. Fundamentally, the $100 laptop is a solution for bringing the internet to the real masses of the world that have till yet remained outside the information loop (Laptop.org, 2006). Since the laptop also functions as a capable internet device the information access and communication technology which is taken as a given by the developed world will also make their way towards the developing countries (Wikipedia, 2006). It may not be the perfect method to bring about equality in the world but it will certainly boost global e-commerce over the coming years. The central characteristic of the project is the cost of the laptop which is expected to start somewhere in the range between $130 and $140 initially when it is launched in 2007 (Zuckerman, 2005). However by the year 2008, when it is delivered in large numbers to distribution centres around the world, the cost is actually expected to be less than $100 (Stecklow, 2005). Additionally, due to the donations expected from large organizations which are supporting this initiative the

Monday, July 22, 2019

Chalice Wine Essay Example for Free

Chalice Wine Essay Chalice Wine Group is a publicly traded company that, through numerous partnerships, owns and/or operates a number of vineyards and wine manufacturing companies in California’s Sonoma valley. Previously, they enjoyed a time of profitability. Yet in recent years, expansion has saw a decrease in their level of profitability, followed by a repeating period of net income losses. The goal of the case is to determine whether the operation of a small winery can be a profitable venture. Upon reading the Chalice Wine Case, the primary issue that I have identified, is that the management of the company has not crafted a clear and identifiable mission. †¢As currently structured, Chalice Wine Group is attempting to be a â€Å"vertically† integrated company. In this they are attempting to accomplish ever step in the wine business. They are making their own grapes, processing their own grapes, bottling, and lastly shipping them to various distribution outlets. This is fine, as long as they are able to create an extremely efficient model to do so. But unfortunately, as their results indicate, they are not efficient enough to make this current model work. There are a number of possible avenues that Chalice Wine Group needs to explore, among those are: -Why are they paying a price for grapes(from themselves! ) that is so in excess of the market rate? There are currently some transfer issues in place, management needs to explore these costs. -Pressing and manufacturing of the wine: The costs of the machinery involved, is extremely expensive. What is Chalice doing with their equipment during the time periods in which there is no production? How are they utilizing this excess capacity? They can either outsource this to another company, or utilize this capacity to process wine for others. -Shipping and distribution: Why are they handling this process themselves? This is easily something that should be handled outside. †¢Secondly, they wish to be a niche wine provider, by manufacturing a high quality, high cost product. The problem is that this statement essentially contradicts their company’s vertical structure. This is illustrated through examination of some of their shipping/bottling practices and part of their distribution chain. -They do not package and bottle their products according to the same quality standards. For example, they are using different quality bottles and boxes for different products. In this eyes of the consumer, this can be inferred as different levels of wine quality. -Next, the desire to be a small niche provider is a direct contradiction to the thought of distribution through food markets. This alone can allow the consumer to infer a mass marketed, broadly distributed product of lower quality. If they want to be a niche provider, they need to market and distribute themselves as such. Chalice Wine Group needs to decide what kind of company they want to be, and as such, needs to structure themselves in a way that will help best meet that mission and goal in the most efficient manner possible.

The enzyme amylase Essay Example for Free

The enzyme amylase Essay Risk Assessment Using hot water could cause a risk of burns. Variable Table Type Variable Value How Measured Dependent Variable Amount Of Glucose Colour black or shade of orange Using Iodine Independent Variable Temperature Degrees 10i C to 80i C Thermometer Controlled Variable Volume of Chemicals 30ml Graded Tube Controlled Variable Concentration of Chemical All chemicals are from the same original unchanged source. Controlled Variable Time for reaction Minutes Using a stop watched Method Diagram Trial Data This trial data was done on a focus science computer program. Temperature. Reaction Time 10oC No Reaction 15oC 17 minutes 20oC 11 minutes 25oC 8 minutes 30oC 6 minutes 35oC 5 minutes 40oC 5 minutes 45oC 5 minutes 50oC 6 minutes 55oC 10 minutes 60oC No Reaction From the trial data it is clear to see the only variables that have an effect on the experiment are time and temperature. Obtaining Evidence Introduction These are my results I found out when I did my experiment. I repeated the experiment 3 times to ensure the best accuracy. Experiment 1 Temperature Time 25. No Reaction Experiment 2 Temperature Time 2C 180 Seconds 50i C 213 Seconds 55i C 240 Seconds 60i C N/A Analysis Experiment 1 In this graph of experiment 1, the reaction time has a minimum value of 1:30 this happens at 35iC. The highest value occurs at 25i C and this is 5:00. From 25i C to the minimum value of 35i C the reaction time decreases at a decreasing rate. From the minimum value 35i C to the last value of 55i C the reaction time increases at a decreasing rate. Experiment 2 In this graph of experiment 2, the reaction time has a minimum value of 1:20 this happens at 35i C. The highest value occurs at 55i C and this is 3:20. From 25i C to the minimum value of 35i C the reaction time decreases at a decreasing rate. From the minimum value 35i C to the last value of 55i C the reaction time increases at a decreasing rate. Experiment 3 In this graph of experiment 3, the reaction time has a minimum value of 1:00 this happens at 35i C. The highest value occurs at 60i C and this is 5:20. From 25i C to the minimum value of 35i C the reaction time decreases at an increasing rate. From the minimum value 35i C to the last value of 60i C the reaction time increases at a decreasing rate. Mean Averages In this graph of the mean averages, the reaction time has a minimum value of 1:20 this happens at 35i C. The highest value occurs at 55i C and this is 3:20. From 25i C to the minimum value of 35i C the reaction time decreases at an increasing rate. From the minimum value 35i C to the last value of 55i C the reaction time increases at a decreasing rate. Conclusion From my graph of averages, I can see that when the results are put into a mean average form the Y axis in this case, the reaction time has a minimum and a maximum value. The maximum occurs at 55i C and is 4 minutes and the minimum value occurs at 35i C and is 1. 26minutes which happens to be the closest value to 37i C, which is the temperature I predicted the enzyme amylase would function best in. From all my results I can tell that enzyme activity was slower below the optimum temperature of 37i C but lower than 37i C was better than the enzyme being above 37i C, due to the enzymes changing of shape at extreme temperatures. All my results match my prediction. The rate of reaction dramatically dropped above and below 37i C in most instances above 37i C was slower than below 37i C. However this wasnt the case for experiment 1 possible reasons for this could have been the concentration of my amylase solution or possible the concentration of my starch solution. Reliability of Results From the results I can tell they were reliable because they follow my predicted trend and I only had one anomalous result which I did not use to calculate the 60i C average, as the anomalous result was the only result I got for 60i C in experiment 3. One possible reason for this result could have been that the solution of amylase was different to the other experiments or the starch solution was different to the other experiments. Also experiment 3 doesnt follow the trend that 25i C to the minimum value of 35i C the reaction time decreases at a decreasing rate. From the minimum value 35i C to the last value of 55i C the reaction time increases at a decreasing rate it has this trend, from 25i C to the minimum value of 35i C the reaction time decreases at an increasing rate. From the minimum value 35i C to the last value of 60i C the reaction time increases at a decreasing rate. The reason for this is the same as why I got a result for 60i C the fact that the concentration of the amylase and starch could have been different from the ones used in my other experiments. Evaluation Accuracy of results. Measuring Of Time One difficult thing about taking the readings at a certain time was allowing enough time to follow the planned procedure and drop 3 drops in at a specific time. I had to allow my self time to drop the solution into the iodine so I could get as close to my target time as possible. Also the stop watch measures to one hundredth of a second. This could have been better by using another more accurate stopwatch but for our investigation it wasnt too big a factor. However with the equipment we had to measure time, the best results were found. Measuring of Solution The method to test the solution for traces of glucose was preformed accurately and the iodine preformed its job perfectly on all occasions. Each time it did this it was a fair test there was little to no variation in the amount of Iodine in each section of the spot tile. Reliability There was only one significant problem found in the test was that the concentration of amylase was never suitable to fit our plan so we had to change the plan and test for a reaction over a shorter amount of time. However this aside the accuracy and reliability of the results and conclusions are very good. Improvements The procedure used was simple and straightforward, however only one difficulty was encountered as mentioned before. This was the concentration of the amylase. A small improvement could have been made by testing the concentration of the amylase at the start before starting our experiment. Alternatively, our own concentrations of amylase could have been made up, as to ensure that the amylase was always the same concentration. We could of also have taken results at different temperatures to increase our range of results this would of helped dramatically to able us to a see a trend more clearly. More repeats could be taken but I dont think this would add much to the accuracy of the conclusions. More accurate equipment could have been used but again but I dont think this would add much to the accuracy of the conclusions. Extending the investigation Suggestions have already been made to extend the investigation to improve our knowledge of enzyme activity. After having previously found out about how temperature affects one particular enzyme, we could test other enzymes but according to my background knowledge most enzymes function at body temperature anyway. We could also test to see what the effects of PH have on enzyme activity and test to find out the optimum PH. Then we would have a full set of results to show the overall best conditions for enzyme activity. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Patterns of Behaviour section.

Sunday, July 21, 2019

Human Comfort Approach In Green Building Design

Human Comfort Approach In Green Building Design Recently, there has been an increasing emphasis on a green building design approach, which is aimed at ameliorating the overall impact of the built environment on human comfort and the natural environment. In this selective review, external , building envelope and internal factors will be examined in relation to human comfort. In particular, this project will focus on human comfort in regard to the importance and impact for day lighting, visuals and environment, material properties, protection factors, ventilation, thermal comfort, and access their effectiveness in the context of green building design. With regard to human factors, it is concluded that the impact of these factors on building occupants needs to be taken into account in advance in order to design a building which enhances the human health and well-being and consequently leads to the increase of productivity. Introduction Green building design approach is one of the global response to the increasing realization that the built environment contributes significantly to climate change over the entire buildings lifecycle. Building accounts for more than 40 percent of carbon dioxide emissions (Hegger et al. 2008). Moreover, the steadily rising energy cost over the past few years help to facilitate the trend towards sustainability. Taking into account these factors, energy saving measures have become a requirement in these days. End-users search for sustainable building concept, with low management cost and energy usage, which provides structures made from building materials that are in accordance with ecological point of view. Aside from looking at energy and operating cost, they also take an increasing concern in work performance levels. Only when people healthy and satisfy they can optimize their productivity (Bauer et al. 2007:11). Seeing these factors by necessity, means offering both a comfortable and healthy environment which is essential as a strategy to attract the investors and buyers. Still, there is no doubt that the comfort and well-being of humans is based to a certain extent on their subjective perception of some external influences (Hegger et al. 2008:55). Sassi (2006:101) seems to support this view and points out that people respond differently to situations and environments depending on their character and circumstances. Hegger et al. (2006) claims that the factors which will affect human comfort are basically categorized under physical, intermediary and physiological conditions. The purpose of this project is to examine the physical conditions with regard to human comfort and to focus on the building envelope, external and internal influencing factors. The importance and the impact of these factors on human comfort will then be examined, with a focus on the effectiveness in the green building design approach. Since the concept of this approach is increasingly put into practice globally, it is felt that this examination will highlight areas which need to be taken into account and will be integrated into the design process. 1.0 A Definition of Human Comfort and Green Building Design Human Comfort Human comfort can be broadly defined as the building occupants expression of satisfaction with the thermal environment (Yudelson 2007). Some of the parameters that affect the users comfort are as follows: environmental conditions (interior air temperature, lighting intensity and level of noise), physiological criteria (age, gender and constitution), intermediary conditions (clothing and activity) and individuals (Hegger et al. 2008:55). There is a connection between physical and psychological health. They are the factors that are highly likely to influence the human sense of happiness (Martin 1997). In turn, ones happiness will impact on peoples expectations, experiences and sense of self-worth. Humans generally wish to be accepted, respected and to feel secured. Therefore, it is essential for an architect to understand how people respond to the environment in order to design spaces which can enhance human health and well-being. Styles and types of building material, responses to individual building, light quality and atmosphere are linked to culture and personal memories which in turn linked to individuals character (Sassi 2006). For instance, a small space may feel comfortable to certain people but claustrophobic to others. It is difficult to design a building which would be universally appealing that enhances everyones well-being. Nevertheless, certain commonalities can be identified in regard to comfort and identity. Buildings should be designed to satisfy and fortify positive feelings as well as enable people to enjoy quiet moments of reflection and relaxation (Sassi 2006:137). It plays an important role in increasing occupants productivity and health in buildings. The building design could influence the human body mechanism to exchange heat with the environment through convection, radiation and evaporation (Hegger et al. 2008:55). As Bordass (1995) has pointed out that the elements which affect human comfort should be able to be operated and adjusted by the occupants. In other words, reduce heat loss yet sustaining good air quality is a necessity in terms of thermal comfort in building design for cold weather. Green Building Design Green building is always name as ecological building, sustainable building, or energy-efficient building. Green building design is a concept which emphasize on passive design strategy by making full use of day lighting, natural ventilation and allowing the insulated fabric and thermal to work effectively (Woolley 2008:181). A green building focuses on reducing building impact on the environment and occupants health while increasing the efficiency of resource use through better planning, design, construction, management and maintenance (Green building index organization 2009). To quote from the Department of Standards Malaysia (2007), a green building design approach is an strategy which united architectural, engineering, site planning, and landscaping so as to design an energy efficient building which would optimize the human comfort This approach makes an effort to optimize the advantage of the environment and to use building materials which is acceptable from a building ecology point of view. 2.0 External Factors Relevant to Human Comfort in Green Building Design Architecture and open spaces can help to define peoples identity and to define their territory. A good architecture can create special reference to the locality, high design quality and interactions between building and its environment (Hegger et al. 2008:102). Recognition of the locality help to promote responsibility with respect to the environment and human beings. Designing with emphasize on natural day lighting and visuals should begin at the preliminary design stage. By proving these, it can help to conveys a feeling of safety, belonging and security. 2.1 Day Lighting Day lighting is a significant factor for pleasant interior conditions. Without sufficient day lighting, people cannot perform well and healthy. Natural light stimulates humans organism and controls bodys functionality. It is crucial for our visual perception and has a substantial influence on our work efficiency (Hegger et al. 2008:102). Building materials which are transparent or translucent are essential if we wish to make use of daylight. However, it transmits heat as well as light. This in turn means that with more daylight, it reduces the dependence on artificial lighting, and the internal heat loads are decreased as well (Thomas and Garnham 2007:135). Conventional and innovative day lighting systems that collect, transport and distribute light deep into buildings and systems that reduce the need for artificial lighting are recommended. For building plans, this implies a design that is no more than 66 feet wide, about 33 feet length of front to back from any window to any workstation (Yudelson 2007:80). In other words, a buildings long axis should be oriented to east-west in order to allow a maximum day lighting from both south and north facing windows. The day lighting conditions over the course of the day influence the human hormone balance and synchronize our internal clock (Ander 2003). Thus, day lighting strategies, for instance, the orientation of the building, the proportion of window, the depth of the rooms, glare and ultra-violet (UV) protection, the design of reflective surface and the coloring of the enclosing components (walls, floors and soffits) are all the important design features. Passive and technical measures can be taken into account during design. Sunlight acts as a link that connect the building occupants with the outside world, facilitating our essential connection with nature and giving us a sense of time. It is important to realize that the mood or the perception of a space created by light is just as vital (Thomas and Garnham 2007:136).. To put it simply, people see and feel better whenever there is natural light for reading and working. 2.2 Visuals and Environment In green building design, emphasis is placed on providing outdoor views from all workstations. The research shows that if the occupants able to enjoy the outside view during the workday, it is more conductive to physical and mental health than working in a windowless environment (Yudelson 2007). Trees can help to absorb carbon dioxide from the air and store it as carbon. It can also provide shade to buildings, reducing heat gains and thus, improving the internal environment. In other words, contact with nature is beneficial to the well-being of humans. The building should be planned and designed so as to be visually as well as physically well connected with the outdoors. When designing the external works, emphasis should be put on to create and preserve natural habitats by providing extensive lawns, keep the area is natural state, trees and hedges, green roofs, and green facades. In some cases which the area of plot is small, rooftop planting can replace ground sealed by construction work. Environment plays an important role in satisfying basic human needs and quality of life. It can help to reduce stress and also can speed up recovery. In addition, it can affect humans on a psychological and physical level by acting as a recuperative and stimulating factor for our creative functions. In densely developed cities, it is critical for human health to strike a balance between making space accessible to people and preserving flora and fauna. According to some studies, dealings with nature will affect humans mental health, whereas leisure activities in nature directly benefit to physical health (Sassi 2006). 3.0 The Influence of the Building Envelope on Human Comfort in Green Building Design Building envelope acts as a boundary that separates between interior and exterior of a building through which thermal energy is transferred (Hegger et al. 2008:82). It also serves the function of protecting users and occupants against climate change such as solar radiation, precipitation and wind so as to create safe, healthy and secure interior space. However, the role of building envelope becomes more complex as the demand for comfort increases. A building should enable people to feel safe and comfortable by reducing potential dangers. To increase human comfort, the well-being and health of occupants in aspects such as material properties, safety and security, sound, interior air, and interior climate must be taken into consideration during design stage. 3.1 Material Properties The choice of material for building envelope will affect human comfort in the building. The designers should take great care when specifying materials in regards of the impact these materials have upon humans feeling about spaces and buildings. Functionality that reflect regional climate as well as cultural preferences, local vegetation and high-technology material need to be incorporated in the design. Materials are always describe as cold or warm. Based on scientific basis, metal for example, are good conductors of heat and therefore take the heat quickly from the body. On the contrary, wood is a poor conductor and hence feels relatively warm to touch. These physical sensation correspond to psychological states, such as a timber paneled room would feel warmer and more comfortable to inhabit than a predominantly metal one (Thomas and Garnham 2007:89). Different kind of wall material, construction and thickness are likely to differ in the value of thermal conductivity. U-value is a measure of the fabric heat loss which take into accounts mechanism like conduction, radiation and convection of heat transfer. The same can be said that the lower the u-value, the better the insulation the lesser energy needed to maintain comfort, the lower the environmental impact. Insulated walls reduce energy cost and increase comfort with levels of minimal effort (Thomas and Garnham 2007:102). To achieve sustainability in building design, consideration should be given to low embodied energy, material manufactured that is on waste, easy to disassembly and used to recycle in the end of the building life span, transportation to the construction site and strategies or method that are often used in architectural practice. 3.2 Protection Factors on Occupants Well Being and Health Building should keep users safe and secure both within the building and its environment by protecting them from accidents, intruders, fire, and natural dangers. Accordingly, contributions to the subjective perception of safety and secure by providing a good layout, lighting, social controls, presence of other people and good visual links are necessary (Hegger et al. 2008:195). A designer can provide these features by considering the specification of material, fire protection concept, natural dangers, clarity and peoples activities during design stage. Creating pleasant acoustic conditions is also one of the important protection factors. Noise pollution and acoustic conditions will influence the well-being of people and can affect their health. Noise between usage units and plus disturbance such as noises from building services and unfavourable room acoustic should be avoid through precautionary building physics and room acoustic measures. Constructional sound insulation and room acoustic measures should be included in the room acoustics report as a guidance. Besides the above aspects, interior air and climate are also the fundamental elements to increase the well-being and health of the occupants. A poor interior air quality will cause some bodily symptoms and lower the productivity (Awbi 2008). Moreover, thermal comfort has a major influence on the human heat balance and direct effect on energy consumption of buildings. It should be optimized through constructional and passive measures. For example, it can be done through specifying the construction methods, thermal insulation, moisture control, coordination of window proportion, ventilation concept and also the protection against overheating by providing sun shading devices. 4.0 Internal Factors Which Support Human Comfort in Green Building Design The primary function of building is to provide a suitable internal environment for the purpose of the building. According to Boubekri (2008), the effects of poorly designed buildings, whether in terms of limited natural ventilation or poor thermal comfort, would affect the health of building occupants. In order to achieve an acceptable level of human comfort, the indoor environment for human implies a temperature between 16 to 25 degree Celsius. 4.1 VENTILATION Natural ventilation is another approach which will provide a healthy and comfortable internal environment by removing polluted indoor air and replace with the fresh air from outside through openings. It would be cosy if the air can be circulated naturally from the outside to the inside of the building (Hegger et al. 2008:101). People will have sensations such as the warmth of the unfiltered sunlight, smells and acoustic stimulus by direct contact with outside air. It can have a positive effect on the quality of the habitable room, in that, natural ventilation system are particularly user friendly from the emotional pint of view (Hegger et al. 2008:99). Thus, habitable rooms should always include opening the facade whenever possible. There are three main mechanisms in natural ventilation, for instance, single sided where air comes in from a window, cross ventilation where air crosses a space from one side to another which the effect of wind pressure causes the air to enter on the windward facade and pass through the building and lastly providing a stack effect exiting path, resulting from the temperature differences between the indoor and outdoor air, where the hot air rises and exits the opening near the roof or providing openings at the 2 sides of the wall. According to Department of Standards Malaysia in MS1525 (2007), cross ventilation is defined as the flow of air through a building due to a wind-generated pressure drop across it. These processes are natural and are provided by pressure gradients and temperature differentials which in turn create pressure differences (Thomas and Garnham 2007:116). They do not required large quantities of energy to run the powerful fans which used in mechanically ventilated buildings. Natural ventilation is the most energy efficient way of supplying essential fresh air to a building. When it is insufficient, then other cooling options may be possible. 4.2 THERMAL COMFORT According to Flynn and Segil (1970:80), human body functions as a heating and cooling mechanism. It can, to some extent, efficiently and automatically adjust to the environmental conditions that vary from optimum. Our body functions to lose heat at a certain rate to reasonably cooler air and surfaces. Nevertheless, if such action is either too slight or excessive, it will lead to occupant discomfort and physiological stress. Human heat balance, humans body temperature, needs to be around 37ÂÂÂ °C; this is a prerequisite for well-being. Humans emit heat through the following mechanisms: firstly by exhalation and through evaporation of skin, secondly by covection of heat from body surface to the surrounding air, thirdly by conduction of heat from the body to immediate objects and lastly by radiation of heat to the nearby objects and the surfaces enclosing the room (Hegger et al. 2008:55). On the other hand, heat transfer in building in three modes, which are conduction, convection, and radiation (Moe 2010:9). If the temperature of surrounding area drops, the body will first allow the extremities to cool in order to protect the functions of brain, heart and other vital organs (Hegger et al. 2008:55). It is essential to transfer the internal heat generated to the environment in order to get a constant temperature. If the temperature of the interior air is not consistant, the risk of accidents increases and manual dexterity, productivity and mental abilities decrease quickly. In regards of this, a thermally comfortable environment is primarily due to physical influencing factors such as the temperature of the interior air and the average temperature of the external air, the humidity of interior air and the movement of the air (Hegger et al. 2008:56). Building functions to admit and conserve heat when the external environment is cold and to thwart the penetration when the external environment is warm. Conclusion Human comfort is not only a strategy in green building design for the purpose of attracting the investors and buyers, but also an approach which determines occupants health and well-being. This paper has discussed the factors that contribute to human comfort and has briefly presented the importance and the influence of the factors towards peoples comfort in certain aspects of building design. These included the building envelope, interior and exterior factors which consist of day lighting, visuals and environment, material properties, protection factors, ventilation, and thermal comfort. The effectiveness of the approach towards users comfort has also been highlighted, particularly with regard to the human comfort and well-being lead to the increasing of productivity. In discussing the effectiveness of the approach, it has concluded that although the desired degree of comfort can be a highly subjective perception, some commonalities can be identified. This can assist in optimizing the design for a better human comfort. Green buildings always offer a high level of comfort and healthy indoor climate while depending on renewable energies and low energy embodied resources ( Bauer et al. 2007). It should be noted that human comfort is only one of the approach in green building design. Other approaches such as energy efficiency and renewable energy should be taken into account in design , however, are lied outside the parameters of this paper due to the limited scope and a more thorough research could be done in this area. This would be particular interest to the professionals who incorporate the environmental engineering studies in their design.